February 8, 2024
Project Overview: Sunset Synergy - MetaMask x Sunrise Art Club at Art Basel Miami in Wynwood
In an innovative collaboration with MetaMask, Sunrise Art Club brought to life "Sunset Synergy" at the Art Basel Miami event in Wynwood in December 2023. This immersive event was a celebration of new beginnings, transformation, and the power of choice, encapsulating our ethos of setting our own life's tone.
The concept of Sunset Synergy stems from the transition of sunrise into sunset—symbolizing transformation and the potential for new beginnings. This concept permeated every aspect of the event, from the curated showcases to our unwavering support for marginalized creators.
Sunset Synergy unfolded in Wynwood, Miami's vibrant arts district, during the globally renowned Art Basel. The event offered a unique blend of physical and digital art experiences that stood out amidst the sea of events.
Creative Direction and Event Space
The event space was meticulously designed to create a fun and beautiful atmosphere. Glowing lights illuminated the area, casting a warm and inviting glow that mirrored the transformative theme of Sunset Synergy. A photobooth added an interactive element, allowing guests to capture memories of their time at the event.
We showcased the works of various talented artists (names to be inserted later), each piece resonating with our theme of transformation and new beginnings. The showcase provided attendees with a captivating exploration of the limitless potential of creative expression within the NFT space.
Custom Airbrush Totes and Tees
In line with our theme of transformation, we offered custom airbrushed totes and tees on-site. These unique creations served as tangible mementos of the event, symbolizing the fusion of physical and digital art.
Sponsored Drinks by Hennessy
Our partnership with Hennessy ensured that attendees could enjoy premium beverages throughout the event, adding a touch of luxury and enhancing the overall experience.
The event was energized by the captivating beats of Latashá, Venus X, and Mamicana. Their electrifying DJ sets set the perfect tone, embodying the transformative spirit of Sunset Synergy.
Food Truck by El Orgullo Latino Kitchen
El Orgullo Latino Kitchen was on site to cater to our guests' culinary needs, serving a variety of delicious dishes that added a flavorful dimension to the event.
Social Media Presence and Attendance
Sunset Synergy was a resounding success, with over 500 RSVPs and a sold-out crowd. It garnered significant social media presence, amplifying the reach of the event beyond the physical boundaries of Wynwood.
Sunset Synergy, the MetaMask x Sunrise Art Club collaboration at Art Basel Miami in Wynwood, was more than just an event—it was a testament to the power of community, creativity, and technology. Attendees left inspired by the inclusive crowd of POC individuals, swag in hand, and bellies full. The event was a celebration of diversity, and everyone from artists to executives had a great time. This project underscores the potential for future events that merge art, technology, and inclusivity, embodying the transformative spirit of Sunset Synergy